Etterx

Customized CRM Systems

Custom CRM systems built around how your business sells and serves

Off-the-shelf CRMs force you into their process. We build CRMs tailored to your pipeline, field teams and customers, with M-Pesa and WhatsApp built in.

What we deliver

Customized CRM Systems capabilities

Lead & pipeline management
Customer 360 profiles
Field agent mobile apps
M-Pesa payment tracking
WhatsApp & SMS engagement
Role-based dashboards

Typical outcomes

Higher conversion ratesSingle source of customer truthBetter team accountability

Case study

How we helped Mpaya Energy

A real project from our portfolio.

Energy

Mpaya Energy

Challenge: Manual tracking of solar customers, PAYG payments and field installations.

Solution: Custom CRM with M-Pesa reconciliation, field agent app and WhatsApp payment reminders.

CRMM-PesaWhatsApp

FAQ

Customized CRM Systems: common questions

Why build a custom CRM instead of using Salesforce or HubSpot?

Off-the-shelf CRMs charge per user and force their process on you. A custom CRM fits your exact workflow, integrates natively with M-Pesa and WhatsApp, and you own it.

Can the CRM integrate with M-Pesa?

Yes. We integrate with Safaricom Daraja APIs for STK push, C2B and B2C payments, with automatic reconciliation.

Can we migrate data from our current CRM or spreadsheets?

Yes. We clean and import your existing customer, lead and payment records as part of the rollout.

Who hosts and owns the CRM?

You own the system. We can host it in your own cloud account or manage hosting for you.

Ready to talk about customized crm systems?

Talk to our engineers — we'll map a practical roadmap in one free session.